New Look for YAC
Friday, 23rd May 2008
The new look coincides with the launch of a new York Against Cancer website, which aims to give supporters all the information they need in an easy-to-use format - especially news about forthcoming events.
Yoirk-based Design and Communications agency Stone Soup were briefed to come up with a look that would appeal to younger people whilst not alienating core supporters.
They chose chose a friendly modern font, clean, fresh and upbeat, designed to refelect the positive message that charities such as York Against Cancer wish to present about cancer. We use the expression 'living with cancer' because more peopel are doing so than ever before.
The new look reflects this mood of optimism and reaction to the image has been extremely positive.